A flexible car dealership website template with a range of pre-designed pages

A white label car dealership website template used as the basis for 100s of websites across New Zealand. With multiple tiers and different pricing options, dealerships can choose from an express website all the way up to a custom website that fully meet their needs.

Role

  • UX/UI Design
  • Graphic Design
  • Front-End Development

Tools

  • Figma
  • Adobe CC
  • Visual Studio
Dealer website homepage design
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Helping people find the right vehicle for them

The vehicles listing page is one of the most important pages on a car dealership website, as it is where customers will spend most of their time browsing vehicles. For this reason, I wanted to make sure that the page was designed in a way that made it easy for customers to find the right vehicle for them. This included features such as large vehicle images, AI generated vehicle highlights and a range of filters and sorting options.

Vehicle browse and listing page
Key feature

Helping people find the right vehicle for them

Quick filters make it easier for customers to find vehicles that suit their lifestyle without needing detailed technical knowledge. Instead of filtering by specific features, customers can choose from intuitive categories like “Family Car,” “SUV,” or “Electric.”

For example, someone searching for a family-friendly vehicle may not realize they need a 7-seater, but they do know they need enough space for their household. By offering these simple, needs-based filters, we guide customers toward suitable options more efficiently and reduce the complexity of the search process.

Quick lifestyle filters on the vehicle listing page
Key feature

Helping people find the right vehicle for them

To keep the advanced filters modal tidy, we used collapsible drawers to simplify the UI and make it easier for customers to navigate. This way, customers can easily access the filters they need without being overwhelmed by too many options at once.

Advanced filters modal with collapsed drawers

Collapsed drawers

Advanced filters modal with open drawers

Open drawers

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Vehicle listing page

Arguably the most important page on a car dealership website, the vehicle listing page is what sells cars. Beginning with the top of the page, there are large vehicle images that become a full lightbox when clicked. For this template, I decided to prioritise the size of images over the quantity shown, as I believe that large images are visually engaging and are important for showcasing the vehicle.

Another cool technical feature on this page are AI generated vehicle highlight that are generated from all the available data we have about the vehicle.

Visit demo page
single vehicle page on the demo website
Key feature

AI vehicle summaries give users the info they really want

No more scrolling required, just a quick glance at the AI-generated highlights to get all the important details.

AI-generated vehicle highlights on the listing page
Key feature

Adding tabs to separate the vehicle price from the repayment calculations

One problem we faced was how to display the vehicle price as well as the repayment price without the page looking too cluttered. We solved this by adding to tabs on the price panel, giving users the option to select their preferred view. This method is then saved by the computer and becomes the default for future vehicles the user may look at.

Cash price tab on the vehicle listing page
Finance repayment tab on the vehicle listing page
Key feature

Keeping key details front and centre with a sticky header

The sticky header ensures important information remains accessible as users move down the page. It also provides constant access to key calls to action, eliminating the need to scroll back to the top.

Sticky header on the vehicle listing page
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A template trusted by over 500 dealerships across New Zealand

With low one off prices and a highly specialised product that perfectly fits the needs of a used car dealer, there's no wonder we have created the most popular used car dealership website template in New Zealand. See examples of our work below.

Trust Motors dealership website homepage

Trust Motors

Team Hutchinson dealership website homepage

Team Hutchinson

Avanti Customer App Wireframe

EV City

More case studies