Modernising the BuyerScore Brand
BuyerScore is New Zealand's leading dealership review platform, helping customers make informed decisions when purchasing a vehicle. I was tasked with modernising their brand identity and creating a cohesive visual language that would resonate with their target audience. The project involved redesigning the logo, creating a new color palette, and developing a comprehensive style guide. I also worked on designing the user interface for their web application, ensuring that it was intuitive and visually appealing.
Role
- Branding
- UI/UX Design
- Graphic Design
Tools
- Figma
- Adobe Photoshop
- Adobe Illustrator
Getting the vibes right
With 200+ dealerships listed across New Zealand, we needed a clean and functional page to help users find the right kind of dealership in their area. The dedicated search panel at the top helps users find a specific dealership that they have in mind, while the region filter and sort by filter help users who are just looking to browse.
Logo
The new logo for BuyerScore is a modern interpretation of the original, designed to be more versatile and scalable across different platforms and applications.
Icons
The icons for BuyerScore are designed to be simple, recognizable, and consistent with the brand's visual identity.
Imagery
The imagery for BuyerScore is designed to be engaging and representative of the brand's values and offerings.
Badges
The badges for BuyerScore are designed to be visually distinct and communicate the level of achievement or recognition.
Dealership listings page
With 200+ dealerships listed across New Zealand, we needed a clean and functional page to help users find the right kind of dealership in their area. The dedicated search panel at the top helps users find a specific dealership that they have in mind, while the region filter and sort by filter help users who are just looking to browse.
Highlighted award-winning dealerships
Awards are an import part of the BuyerScore brand, so we wanted to make sure that they were prominently featured on the dealership listings page. This further incentivises dealerships to maintain their high standards and encourage customers to rate them.
